Gentle, science-led skincare designed for real skin - sensitive, reactive, melanin-diverse, and everything in between. Hydrate, brighten, and rebuild your barrier with every drop.
Cleanse Face Wash
Brighten Day Serum
Moisture Boost Polyglutamic Serum
Illuminate Brightening Moisturiser
Nourish Retinal Serum
DID YOU KNOW THAT SENSITIVE, REACTIVE SKIN IS OFTEN MISUNDERSTOOD?
SKIN EDUCATION
From post-inflammatory pigmentation to constant flare-ups, dry patches to dullness - complexions with unique needs are often overlooked or overtreated. This isn’t just about skin tone, but skin experience: sensitivity, inflammation, barrier damage and confusion from years of conflicting advice.
This was the reality for Azadi founder Ayyab. Years of trial-and-error products that promised quick fixes but delivered irritation, dullness, and disappointment. Sound familiar?
Too many brands focus on trends, not truth. Azadi was created to break that cycle. Born from a mission to centre care, choice, and education for real, reactive skin - whatever your tone, age or texture - Azadi puts skin health first. No shortcuts, no stinging, no stress.
Azadi, a revolution for skin that’s ready to heal.
Finally, skincare that listens before it treats - and sees every skin story as worthy.
OUR STORY
“My thunderbolt moment came after years of just tackling ‘symptoms’. When I finally discovered the root causes of my deeper tone issues, I learned how to show the kindness and care my melanin rich skin needed to glow, both inside and out.”
– Ayyab, Founder of Azadi
LIBERATE your RADIANCE
Refresh, repair, revive and replenish your skin’s natural glow - with barrier-first skincare designed for sensitivity, diversity and real skin needs.
Nature, Science and Humanity
Crafted with 99% naturally derived ingredients and powered by proven actives, Azadi blends botanical care with clinical integrity - for skin that needs calm, not compromise.
PATH to CALM, CONFIDENT Skin
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Sign up for early access, skin education, and exclusive offers - and start your journey to calm, radiant, and resilient skin.
