MELANIN-RICH Skincare
Liberate your natural and true melanin glow, kindly, safely and effectively. Strengthen, Brighten, and Hydrate.
Get glowing
Cleanse
Brighten
Moisture Boost
Illuminate
Nourish
DID YOU KNOW THAT MELANIN RICH SKIN HAS UNIQUE NEEDS?
SKIN EDUCATION
The more melanin your skin holds, the more reactive it can be. Neglecting the needs of melanin-rich skin, can lead to inflammation, excessive pigmentation (those pesky dark spots), dehydration and ‘loss of glow’ due to barrier damage.
This was the experience of Azadi founder Ayyab. Decades of skin struggles and products that initially showed promise but ultimately led to dullness, irritation, uneven skin tone and disappointment. Sound familiar?
Unhelpful myths and dismissing the needs of melanin rich skin has led to skin damage, the loss of radiance and emotional turmoil for many. Ayyab was inspired to redress the balance and help others to liberate their glow and discover skin empowerment. Confronting the lack of care, choice, and education surrounding skincare for deeper skin tones, Azadi was born. A range that treats melanin-rich skin as a forethought, not an afterthought!
Azadi, a revolution designed to liberate your natural melanin glow. Finally, a brand focusing on melanin-rich skincare that’s for ALL Melanin-Kind.
OUR STORY
“My thunderbolt moment came after years of just tackling ‘symptoms’. When I finally discovered the root causes of my deeper tone issues, I learned how to show the kindness and care my melanin rich skin needed to glow, both inside and out.”
– Ayyab, Founder of Azadi
LIBERATE your RADIANCE
Refresh, repair, revive and replenish your melanin glow with melanin-rich skincare – whatever your shade.
Nature, Science and Humanity
Crafted with 99% naturally derived ingredients, expertly formulated to be safe, gentle and effective melanin-rich skincare for that all important melanin-kindness.
PATH to a MELANIN-KINDER glow
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