BRIGHTEN DAY SERUM

30ml

£48.00
Tax included.

A lightweight, radiance-boosting serum powered by nature’s smartest antioxidants and hydrating actives - designed to even tone, calm inflammation, and awaken dull, tired skin.

Apply daily after cleansing. Follow with Illuminate Moisturiser or Protect SPF for best results.

Best For

  • Skin prone to dullness, dark spots or uneven tone
  • Dehydrated, inflamed, or tired-looking complexions
  • Melanin-diverse skin types and post-inflammatory pigmentation
  • Those looking to brighten without irritation
  • Safe for daily use - even around the eyes

Key Benefits

  • Visibly brightens skin and fades dark marks
  • Boosts hydration with botanical alternatives to hyaluronic acid
  • Helps regulate oil and calm inflammation
  • Promotes a stronger, healthier skin barrier and microbiome
  • Lightweight, non-sticky formula absorbs quickly with a velvety finish

Key Ingredients

  • Kakadu Plum – Nature’s richest source of Vitamin C for antioxidant protection and visible glow
  • Azelaic Acid Complex – Gently brightens and evens tone while balancing sebum
  • Cassia Angustifolia & Tamarind Seed Gum – Hydrating plant-based alternatives to hyaluronic acid
  • Ectoin – Powerful water-binding molecule that protects cells and strengthens the skin barrier
  • Green Tea, Ginger & Lactobacillus Ferment – Support a healthy microbiome and soothe inflammation
  • Beetroot & Fructooligosaccharides – Hydrate and soften, promoting long-lasting moisture retention
  • Halobacterium Ferment Lysate – Firms and nourishes for smoother, more resilient skin
  • Glycerin & Betaine – Draw moisture into the skin and support repair with antioxidant benefits

The Details

This multitasking serum is your skin’s daily reset - brightening, hydrating, and protecting with every use. At its core is Kakadu Plum, packed with bioavailable Vitamin C to visibly enhance radiance. It’s supported by Azelaic Acid Complex to gently fade dark spots and balance skin tone without irritation - even around the eyes.

The formula layers in advanced hydrators like Cassia Angustifolia, Tamarind Seed Gum, and Ectoin, plus fermented botanicals and microbiome-balancing actives to fortify and soothe.

Lightweight but deeply nourishing, this serum leaves your skin soft, even, and resilient - never sticky or greasy.

Suitable for all skin types - especially sensitive, melanin-diverse, or glow-deprived skin.

  • Brightens skin and evens skin tone
  • Multitasker that can be used on the face and around the eyes
  • Soothes the skin and boosts moisture levels to provide immediate and long-term hydration
  • Promote skin barrier repair and a healthy microbiome
  • Antioxidant and antibacterial protection
  • Suitable for all skin types

Apply a couple of pumps of Brighten Day Serum and massage gently all over the face. For best results apply on slightly damp skin and allow 30-60 seconds before sealing with Azadi Illuminate Moisturiser

Aqua (Water), Glycerin, Pentylene Glycol, Ectoin, Beta Vulgaris (Beetroot) Extract, Fructooligosaccharides, Polyglycerin-6, Tamarindus Indica (Tamarind) Seed Polysaccharide, Zingiber officinale (Ginger) Extract, Camellia Sinensis Leaf Extract, Azelaic Acid, Cassia Angustifolia Seed Polysaccharide, Aloe Barbadensis Leaf Juice Powder, Terminalia Ferdinandiana (Kakadu Plum) Fruit Extract, Glycosaminoglycans, Betaine, Lactobacillus Ferment, Xanthan Gum, Potassium Sorbate, Sodium Phytate, Arginine.

Customer Reviews

Based on 11 reviews
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C
Carla Richardson
Love it!

Great day serum that freshens and brightens my skin

L
Liz Clarkson
Instant Glow

I’ve been using Azadi Brighten Serum as part of my skincare routine for about a month now. My skin had been feeling really dull and lack lustre and needed a natural boost. Azadi Brighten Serum has changed all of that and has given me the confidence to go out without the need for heavy foundation. My skin is clearer and brighter… an instant glow in a bottle. Give it a try, you won’t regret it!

C
Carla Richardson
Brightens my day!

This serum is great especially under the moisturiser. My make up has never looked so good and my skin without make up has never looked or felt so good. This range is truly amazing, all the products work so well together! After trying so many things over the years to try to correct my skin and this is the only range that has restored my skin without damage. My skin finally feels and looks amazing only after a few weeks. So so happy. Thank you!

S
Success Cahill
Radiant Transformation with Azadi: A Week to Glow

Following a week of pairing this product with the Azadi cleanser, there's a noticeable transformation in my skin. It's now radiant and exceptionally smooth. The natural brightening agents provide instant glow and prolonged moisture, leading to a more luminous and uniform skin tone. I strongly recommend it for an enhanced skincare experience.

S
S.H.
Powerful but gentle

This product is a new favourite in my skin care routine. Powerful but gentle for my sensitive and pigmented skin, and unlike most other brightening products leaves my skin plump and supple. Love it ❤️

We currently only ship to UK Mainland, and will take 2 to 4 business days to be delivered.

We hope you will be completely satisfied with your order. However, if for any reason you are not, we are happy to offer a refund, exchange or replacement as long as you return the items to us within 14 working days, unopened, unused and in its original condition. We reserve the right to refuse an exchange or refund if items are non-saleable. Please email us at contact@azadiskincare.com to start the returns process.

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Our products contain carefully researched, high quality, natural ingredients selected to pay attention to the needs of deeper shades of brown.

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Azadi ingredients glycolipids