Contrary to the myth that melanin-rich skin is more resilient, the abundance of eumelanin can also mean a greater potential for irritation/inflammation, pigmentation and dehydration, which all contribute to diminishing...

In this blog we get insights into the world of skincare formulations from Judi, Cosmetic Scientist and Azadi Product Formulator. A highly respected, world- renowned skincare professional, Judi has worked...

What constitutes our overall natural skin tone? Our natural skin tone is derived from the basic melanin content of our skin, which is genetically inherited without any influence from external...

In the pursuit of radiant, healthy skin, we often encounter a myriad of skincare ingredients promising transformative results.  At Azadi, our commitment goes beyond fleeting trends; we've carefully chosen ingredients...

There are many myths that have shrouded melanin-rich skin for far too long.   These misconceptions have hindered the ability of people with melanin rich tones to maintain a healthy...

Hi all! I'm Ayyab, the founder of Azadi, a new skincare brand on a mission to do more to enhance the natural glow in all skin tones by being kind...